We built you one. Focus your budget on cars that need additional attention. Learn how.
Periodically, I get the opportunity to roll up my sleeves and dig into a dealer’s pain point. More often than not these pain points lately are, “How do I get all the customers in to my shop and completed in a timely manner?” or, “Do you know any techs?” and “What is the best way keep my customers coming back?” Here is the extremely tough answer to Mr. Dealer’s questions. The short answer goes something like this, “I have an answer, but I don’t think you will like the timeline it will take to accomplish this once and for all.” After a frustrated perplexed look from the dealer I usually say, “The complete fix sits within your people, your training program and your ability to grow and mentor your staff.” Obviously this is not an overnight fix. Most of the time I feel they are looking for the silver bullet to
Customer retention starts with having a solid process and business model, yes this is a given. The execution of customer retention sits fully on the shoulders of having a well-trained senior staff that builds relationships with every one of your customers. It goes without saying customers like to do business with people and competent ones at that. They may like the facility or the customer waiting lounge or even your movie screen, but when it comes to loosing a customer it is always due to the action or lack of action of a person within your guidance.
How do we create a positive workplace environment that has long-term employees excelling at their position? Here are a few areas to start.
All of these should be completed with regularity within your department.