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Pros: We've been using the system for years and are familiar with the part that we use.
Cons: We only use maybe 20% of the system (and we've been using it for years) because it is complex, old, and outdated. We don't have time to learn how to use it. Unfortunately, it is time consuming and not user friendly. They have terrible customer service (it is hard to get in touch with them on every level). I’ve learned that when I want answers, I need to figure it out for myself. All that effort and it's not accurate.
Pros: I get a lot of leads from TrueCar and most of the time they are shoppers interested to buy and I can reach them.
Cons: Sometimes the website can offer too much info for the customer about models and price range and it confuses the customer and they try to get the lowest price when it's about a fully loaded model.