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Mike Martinez of DMEautomotive Selected to Present at the 2015 DrivingSales Executive Summit

Martinez’s presentation “GRO Your Bottom Line” selected by auto dealers in a highly competitive process; joins an agenda with four award-wining authors and other industry experts


Daytona Beach, FL – October 6, 2015 – Mike Martinez, Chief Marketing Officer of DMEautomotive and AutoPoint, has been selected to present at the seventh annual DrivingSales Executive Summit (DSES), one of the largest gatherings of progressive dealer executives, on October 19th at 11:15 AM at the Bellagio Las Vegas. Martinez’s presentation “GRO” Your Bottom Line was selected by a panel of dealers in a highly competitive process, in which only 1 in 3 applications was accepted. 


Martinez joins a powerhouse DSES agenda that includes a Harvard Business School faculty member, leading search marketing and content marketing strategists, branding experts and technology visionaries, and award-winning authors. The DSES has sold out every year since inception and hosted over 1,000 attendees last year. It is unique in the industry because auto dealers determine the speakers and agenda.


Martinez’s presentation addresses long-standing issues with traditional service retention metrics, and offers a new metric, GRO, that is designed to help dealers increase their customers’ lifetime spends in the dealership service lane and keep those customers coming back for their next vehicle purchases.


“Many dealers have the same problem: watching their service retention climb at a steady rate while their service revenue plateaus, or even decreases,” said Mike Walther, Managing Director of DMEautomotive. “GRO provides dealers with a simple, clear picture of the true health of their service operations and helps them put plans in place to increase revenue and retention. We’re very excited to present our proven metric to some of the top minds in the automotive industry, and to help them grow with ‘GRO’.”


In a study of GRO’s effect, DMEautomotive found that dealers that had an average GRO Score twice that of the majority of dealers (the “targeted range”) sold 75 more units, by increasing the percent of captured customer lifetime value as measured by GRO.


“Mike’s presentation was chosen from a competitive group of applicants comprising some of the industry’s most innovative dealer executives and thought leaders. Clearly, GRO resonated with our dealer panel because it offers the kind of ahead-of-the-curve insights, actionable information, and profit-building practices that our attendees can take home and immediately implement in their dealerships,” said DrivingSales CEO and Founder, Jared Hamilton. “We are very proud to add Mike Martinez of DMEautomotive to our 2015 agenda.”


For the full DrivingSales Executive Summit agenda and to register before the event sells out, go to or contact Stay tuned for DSES news as it develops on and on Participate in the conversation using #DSES as preparations continue throughout the year. 


About DMEautomotive

DMEautomotive (DMEa), a Solera Holdings Inc. company, is the industry leader in science-based, results-driven automotive marketing, and provides turnkey marketing to the largest and most innovative automotive organizations, from automobile dealerships to many of the largest aftermarket companies in the U.S. DMEa's uniquely panoramic view of the complete automotive sales and service market, combined with its cutting-edge, science-based marketing programs, increases customer yield, conversion and retention. Joined with Solera's network of global companies dedicated to innovation, DMEa's mission to increase customer engagement within the automotive industry is further strengthened.

Supported by DMEa’s proprietary, cloud-based Red Rocket Technology Platform, the DMEa product suite includes science-based, data-driven, multi-channel customer acquisition and retention marketing programs; best-in-class campaign reporting; data management and analytics; auto-focused Customer Interaction Center solutions, and complete on-site mail and email fulfillment services. Headquartered in Daytona Beach, Florida, DMEa also has major operations in Jacksonville, Florida.

About Solera

Solera is a leading provider of risk and asset management software and services to the automotive and property marketplace, including the global P&C insurance industry. Solera is active in over 75 countries across six continents. The Solera companies include: Audatex in the United States, Canada and in more than 60 additional countries; HPI, CarweB and CAP Automotive in the United Kingdom; Informex in Belgium and Greece; Sidexa in France; ABZ and Market Scan in the Netherlands; Hollander serving the North American recycling market; AUTOonline providing salvage disposition in a number of European and Latin American countries; IMS providing medical review services; Explore providing data and analytics to United States property and casualty insurers; Identifix, providing solutions for the service, maintenance and repair ("SMR") market; AutoPoint and DMEautomotive, providing data-driven tools to enhance SMR experiences and facilitate customer retention and marketing solutions for the retail automotive industry; and I&S, a provider of software and business management tools, third-party claims administration, first notice of loss and network management services to the U.S. auto and property repair industries, specializing in glass claims. For more information, please refer to the Solera's website at


DMEautomotive Media Relations

Katie Gile, DMEautomotive, (904) 416-1451,


About DrivingSales

DrivingSales is the industry’s leading resource for automotive dealership professionals to obtain actionable insight, education and connections to advance their careers and grow their businesses in a time of unprecedented market change.  Founded by a third-generation car dealer in 2008, today DrivingSales is utilized by two thirds of franchised dealerships in North America as a resource to improve their business performance. 

To learn more about the DrivingSales community, news, dealer education or performance analytics visit


DrivingSales Executive Summit Contact:
Christina DeVore

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