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Meta tags tell the search engines what users will find when they arrive at your site. Think of it as how your site is cataloged in their index.
Website vendors should give you access to manipulate these items to help you build the relevance of your site. No one can describe your business better than you. Broiler plate fill in the blank title tags should be avoided at all cost.
Each page on your site should have unique meta data. Each page delivers a different message let the search engines know what you are showing your visitors.
Heading summaries are sub headings on your site. These tags help people read your web page but also help the spiders understand more about your page is targeted too and what its the most important parts. For example you will see different sections of this post show different headlines through out the post. This is through the use of head tags. <h2> is a second level title and <h3> a third level title. Heading summaries above is an <h3> element.
The search engine spiders cannot see images like your website visitors can. So you have to tell them what the image is or says especially if it is an image mostly comprised of text.
Leave your suggestions or pointers below in the comments and if you are dealership personel make sure you rate your dealership website vendor while you are here.