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The social web is no longer a buzz word it is a way of life. People from all walks of life are engaging online each other. From grandparents keeping up with long distance grandchildren to business associates keeping tabs on each other at sites like www.linkedin.com.
Social web applications are built to encourage communication among people.They serve one of more of the following purposes:Courtesy wikipedia.com
Using the social web as a marketing channel can be identified in two forms. Advertising and engagement.
Advertising can be accomplished using PPC advertising targeted at specific sites, buying traffic at sites like stumbleupon.com and demographic targeting at sites like facebook.com
Engagement is connecting with the users on various social networking sites and establishing yourself as a point of reference in your areas of expertise while also providing value and freindship to your connections.
Here is what a Boston cab driver had to say about Web 2.0 and how he uses it: Courtesy Hubspot.com
Stay connected with auto industry professionals at DrivingSales and get involved on the social web.