We would like to thank each and every one of our DrivingSales Community members for propelling us forward in 2014. With registered users in over 60% of dealerships nationwide, and three times the online user traffic of the next largest community, DrivingSales.com has become the leading network for collaboration, product reviews, and industry trends as the central piece of the DrivingSales media division. And we have you to thank.
In 2014, DrivingSales launched two new businesses that rapidly achieved critical mass.
- DrivingSales News premiered in August 2014, exclusively reporting on the intersection between retail automotive and technology innovation. DrivingSales News produces over 100 video stories and articles each month and, in less than four months, has grown to deliver news to one-third of US dealerships.
- DrivingSales Data launched in June 2014 and is the industry’s first free cross-channel marketing analytics service, integrated directly with the industry’s major marketing platforms to provide valuable performance benchmarking for dealers. DrivingSales Data has already been adopted by all North American 20 Group organizations as part of their services and is on track to have nearly 30 percent of US dealerships on its platform.
DrivingSales’ established businesses also continued to prosper in 2014.
- DrivingSales.com dealer network saw a 43% increase in unique user visits, and recognized 38 products for excellence on the basis of over 21,000 validated user reviews.
- DrivingSales Executive Summit and President’s Club continued to be the industry’s leading conferences for business and technology innovators, selling out for the fifth consecutive year.
- DrivingSales University engaged nearly 5,000 dealer learners in 310 courses across all aspects of dealership operations, and pioneered the industry’s first professional marketing certification program
With your continued support and engagement, DrivingSales will continue to connect progressive dealers to the people and insights they need to optimize their daily business operations through DrivingSales Media, University and Data divisions.
We're humbled by so many industry professionals who look to DrivingSales for insights to help their stores stay ahead of their curve in this rapidly changing industry we love.