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Hello DrivingSales Community,
We very excited to announce Robert Rose, Chief Strategy Officer of the Content Marketing Institute, will address the 7th annual DrivingSales Executive Summit audience Oct. 18-20 at the Bellagio, Las Vegas. Robert literally wrote the book on what customers want and how marketing strategies have to change in his book Experience: The 7th Era of Marketing.
Dealer executives will learn:
The marketing world has shifted yet again. The marketing eras of pretty pictures, catch phrases or counting clicks are dead (sorry Mad Men). The emerging era of marketing is about immersing your customer in an engaging experience. Robert Rose will be provide dealers with cutting-edge marketing strategies to implement into their store.
Robert will also discuss the current transformation of the marketing department both inside and out. It’s evolving from a subservient department that creates content only to describe the value of a product or service – and into a department that knows how to create, manage and lead the creation of valuable experiences over the next decade.
This is a huge transformation for those in the automotive industry. Customer access to information, expectations and even the concept of “ownership” are completely changing. So what do successful strategies in this new era look like? We'll find out at DSES 2015.
Only 7 days left to register for #DSES15 at the lowest prices. Pre-Sale registration closes June 30, don't miss out. We invite all dealership executives and retail professionals to join us in Las Vegas.