Customers’ digital-retailing usage is on the rise and, contrary to popular belief, it is not DIY. A whopping 86% of customers are completing some part of the purchase online and 89% of the time, dealers are using digital retailing to guide them through the remote transaction. In this interactive session, we'll unpack the qualitative and quantitative results of our recent Dealer Impact Study. We’ll also bring in an esteemed dealer panel to explain why the more customers and agents use digital retailing, the faster the transaction and the higher customer satisfaction is.

As we dive into the data, we'll answer the following:

- Why is Digital Retailing not DIY?
- Are consumers being taken out of the online purchase process too early?
- How does digital retailing impact ROI?

Learn the ways your dealership can reach the next wave of car shoppers, regardless of the platforms they use.

- Discover the latest demographic trends, usage metrics, and dealership opportunities on up-and-coming apps such as TikTok, SnapChat, and Instagram.
- Learn how other dealers are creatively using these channels to connect with the next generation of car buyers.
- Explore the “Omnichannel Shift,” and get our Omnichannel Blueprint to help you build your own multi-platform strategy that focuses on the individual, not the channel.

The consumer-sourced trade is the most profitable source of inventory for your dealership. Savvy used car departments will optimize every opportunity to source this inventory, especially those right at their doorstep. The trade-in process, while executed and managed by the pre-owned team, is an essential part of the new car transaction, as well. Dealers who focus on a buying approach that is collaborative, transparent and customer-friendly can see increased traffic to the store, more retail sales, and increased profits across their dealership.

The top three takeaways that dealers will learn by attending:

- How to involve the customer in the trade-in so they understand the logic behind their vehicle valuation.
- How to create a transparent and trustworthy shopping experience and increase efficiency without having to haggle price.
- How to capture trade-ins at a lower acquisition cost and increase profit in front-end gross.

It’s clear, the success of your business depends on the caliber of your managers. The competencies to sell a car are no longer the only requirements for a manager to successfully build and manage a high-performing team. Their skills and processes must be aligned with the needs of the modern workforce. They must provide clear accountability metrics and manage their teams with job-specific scorecards. A systematic scorecard review process builds a strong relationship between the manager and the employee. It’s built on trust and data, not opinions. High-performing dealers have metrics and scorecards for every job role. They sell more cars, write more hours per RO, generate more gross, and more. If you manage people, you don’t want to miss this!

- In this breakout session, you will receive a framework, insights, and examples of a systematic scorecard review process that drives results.
- We will share case study findings of top-performing dealers and best implementation practices.

The marketing funnel for automotive should be deep and have a dozen or more groups, but virtually no one markets that way...yet.

- Segmenting is everything. "Low Funnel" isn't just leads. Unresponsive leads is a segment. No show leads is a segment. Unsold appointments is a segment. Each should have a unique message delivered to them for a truly cohesive strategy.
- Brand discovery delivers the power to worry less about in market shoppers. If they're in market but haven't visited your website or FB page, your brand awareness marketing is failing. Powerful "who, why, where" messaging is game changing.
- Re-evaluate the metrics you've been told to care about. Lead counts, bounce rates, and CTR mean nothing on a high level brand discovery campaign...impressions do. Learn to measure marketing over longer time frames, not the 30 days that dealerships live and die by.

With it being as hard as it is to attract new employees right now, why aren’t we hiring more women? In this workshop, Randi Desantis will be talking about the strategies dealers should be leveraging today to create an inclusive culture that is attractive to the top talent, regardless of gender.

- Identify the changes you need to make in your hiring practices to attract the best talent.
- Come away with tactics to employ today to attract more female applicants.

Capitalize on e-commerce strategies proven by companies like Amazon. Learn how to incorporate similar tactics to improve profitability and experience.

- Learn how to execute a comprehensive audit of your dealership’s end-to end service experience through the eyes of your customer.
- Determine which components of your process can be enhanced; reference and adopt tactics from other e-commerce providers.
- Review performance improvement metrics and proven best practices from a dealer.

Discover key marketing metrics that every dealership leader should be aware of and know how to measure! This workshop addresses the biggest issues facing automotive teams regarding knowing how to understand the most important leadership and marketing strategies and tactics you need to run a successful dealership. Get must-have information covering successful leadership, operations, and marketing best practices.

Dealership leadership attendees will learn the following items, among others:

- How to diagnose your marketing mix and gauge its health.
- Which metrics matter the most.
- Why these metrics are important and how to prioritize the rest If you're part of your store's executive or management team, this session is designed specifically for you.

The ability to connect has never been more scrutinized. It’s crucial to explore new and creative ways to relate and engage with auto shoppers.

- Learn how designing a user experience that offers a casual conversation as a means of customer support or even transacting can improve your customer experience and drive revenue for your dealership.
- Understand why auto shoppers no longer have an appetite for wasting time on an automated phone menu or even emailing a business and having to wait for a reply.
- Learn how Google and Facebook are driving more chat conversations that convert into leads.

Join this session and get the latest intel on how to turn your entire digital ecosystem into a vehicle acquisition machine. This workshop will be packed with takeaways to implement at the store today!

- How to optimize your website to maximize vehicle acquisition engagement and conversion.
- How your dealership can be the answer to trade-in or sell my car style queries on Google through paid and organic search.
- How you can acquire cars everywhere with your digital advertising efforts.
- How to initiate trade-in conversations from your website, digital advertising, and even traditional and in-store placements too.
- How you can implement an effective follow up strategy to turn leads into successful acquisitions.

SEO is too important to use outdated tactics. Don't miss this workshop with Greg Gifford to learn how Google has changed today and what matters for better online visibility.

- Learn how you need to change your SEO emphasis and strategy.
- Discover which signals influence visibility in searches and how to optimize them.
- Learn about the recent Google My Business changes and how to optimize your profile.

Come check out some of the leadership and accountability tactics that top dealerships use to maximize fixed ops efficiency and drive productivity.

See examples of leadership tactics that fixed ops directors and general managers use today to increase results.
Discover small accountability systems that will drive productivity.
Dealers will be challenged to think differently to take back our share of the auto repair business.

A new dealers story teaches how a coaching approach to managing affects turnover, sales and overall dealership success!

- Learn what a coaching culture is and how it affects success in management satisfaction, employee retention, and sales while helping your dealership become change-proof!
- Understand how to teach salespeople to coach customers in your sales process, and what competitive advantage this gives your dealership in today's market.
- Build and retain a winning team by leveraging both internal and external coaching resources and achieve personal and business goals.

Learn the strategy, sales activities and tech stack that a modern digital salesperson uses to sell over 780 cars per year.

- Use equity mining and finance management software to sell as many as 100 cars per month including F&I and delivery...without an assistant.
- Implement time management strategies to sell and deliver up to 10 cars in a day.
- Deploy tactics for increasing F&I income in a "single point of contact" sales environment.