Event Agenda
Subject to change.
Sunday
October 23, 2016
- 7:30a | Registration Opens
- 9:00a | Canadian Session
- 1:30p | Welcome to DSES 2016 - Bellagio Ballroom
- 1:45p | Keynote Dan ZarrellaAward-winning Social Scientist and Author - Bellagio Ballroom
- 2:25p | Dealer Best Idea Competition
- 3:25p | Afternoon Break
- 3:50p | Breakout Sessions 1
- 4:35p | Keynote John Boudreau, Ph.D.Professor and Research Director, University of Southern California - Bellagio Ballroom
- 5:20p | CEO Panel
- 6:00p | Opening Reception
Monday
October 24, 2016
- 7:30a | Registration Opens
- 8:00a | Breakfast - Grand 1-3, 6
- 9:00a | Welcome - Bellagio Ballroom
- 9:10a | Keynote Jared HamiltonCEO and Founder, DrivingSales - Bellagio Ballroom
- 10:10a | Breakout Sessions 2
- 10:50a | Morning Break
- 11:20a | Breakout Sessions 3
- 12:00p | Lunch - Grand 1-4
- 1:00p | Keynote Jim ParkerFormer CEO of Southwest Airlines - Bellagio Ballroom
- 1:40p | Innovation Cup Finalists Presentations - Bellagio Ballroom
- 2:30p | Best Idea Awards - Bellagio Ballroom
- 2:55p | Breakout Sessions 4
- 3:35p | Afternoon Break
- 4:05p | Breakout Sessions 5
- 4:55p | Keynote Ken Schmidt Brand Visionary: Former Director of Communications Strategy for Harley-Davidson Motor Company - Bellagio Ballroom
- 5:40p | Reception
Tuesday
October 25, 2016
- 8:00a | Registration and Breakfast - Grand 1-3, 6
- 9:00a | Welcome / Introduction - Bellagio Ballroom
- 9:05a | Most Valuable Insight Presentation - CDK Global - Bellagio Ballroom
- 9:35a | Break
- 9:40a | Breakout Sessions 6
- 9:35a | Break
- 10:40a | Keynote Julie HoffmanDirector, Digital Guest Experience, MGM Resorts - Bellagio Ballroom
- 11:15a | Innovation Cup Awards
- 11:25a | Closing Remarks
- 11:45a | Conference Concludes
- Breakout 1: Sunday 4:00p
- Patrick Bennett:
Data-Driven Digital Conquest: How Actionable Data Helps Dealers Gain Market Share
Advanced Marketing – Gauguin 1-2 - Bill Wittenmyer:
Secrets to Building a Top Performing Service BDC
Modern Sales Operations – Cezanne 1 - Paul Nadjarian:
“Top 10 List” to Improve your Used Car Sales
Modern Sales Operations – Cezanne 2 - Drake Baerresen:
Leveraging Facebook Ads to Increase Service and Re-Capture Declined RO’s
Progressive Fixed Ops – Renoir 1 - Stefania Mereu & Ryan Leslie:
Improving CX and VDP Conversion isn’t Rocket Science
Advanced Marketing – Renoir 2 - Eric Savage:
A Purpose-Driven Business on Purpose
Leadership Growth Strategies – Monet 1-2 - Aaron Schinke:
The Down & Dirty of Digital Retail
Modern Sales Operations – Monet 3-4
- Breakout 2: Monday 10:10a
- Robert Donovan:
Content Creation in a Mobile World: Is Your first Impression Your Best?
Advanced Marketing – Gauguin 1-2 - Damon Johnson:
Solving the Fundamental Issue Standing in the Way of You and the Sale – Trust and Price Validation
Modern Sales Operations – Cezanne 1 - Adam Kottler:
Digital isn’t Driving Fixed Ops Revenues, Phone Calls are: Does Your Dealership Pick Up (and Convert) Those Calls?
Progressive Fixed Ops – Cezanne 2 - Jennifer Suzuki:
Upgrade Employee Experience
Leadership Growth Strategies – Renoir 1 - Chris Carlton:
Digital Marketing: The Three Targeting Tactics that Drive Sales
Advanced Marketing – Renoir 2 - Joe Chura:
Cutting Edge Practices to Combine PPC, SEO, Mobile, Location, and Social into One Website Strategy
Advanced Marketing – Monet 1-2
- Breakout 3: Monday 11:20a
- Colleen Harris:
10 SEO Rules Every Dealer Needs to Know
Advanced Marketing – Gauguin 1-2 - Russ Chandler:
Lead Forms are Dead: Converting Static Images to Interactive Paths
Advanced Marketing – Cezanne 1 - Justin Brun & Ben Koller:
How to Invest in Your Most Important Asset & Build a Winning Culture
Leadership Growth Strategies – Cezanne 2 - Kendall Billman:
Don’t Miss Your Most Important Audience: Sell to the Ones You Know
Modern Sales Operations – Renoir 1 - Glenn Pasch:
5 Critical Fixed Operations Marketing You Are Making & How to Fix Them
Progressive Fixed Ops – Renoir 2 - Digital Debates:
Panel
Advanced Marketing – Monet 1-2 - Joshua Mitchell:
Quit Managing Like it is 1995.
Leadership Growth Strategies – Monet 3-4
- Breakout 4: Monday 2:55p
- David Spisak:
Strengthen Your Business in a Changing Economy
Leadership Growth Strategies – Cezanne 1 - Nathalie Lubensky:
Let’s Get Personal: Anticipate Your Shopper’s Needs & Close More Deals
Modern Sales Operations – Cezanne 2 - Mike Esposito:
The Art of Employee Retention
Leadership Growth Strategies – Renoir 1 - Kerri Wise:
Key Tactics to Not Only Survive, but Thrive in Today’s Transparent Marketplace
Modern Sales Operations – Renoir 2 - Shaun Raines & Greg Gifford:
PPC-SEO Local Search
Advanced Marketing – Monet 1-2 - Ben Anderson:
The Latest Innovations in RFID, Geofencing, and Other Ways to Pinpoint Customers and do Data Attribution
Advanced Marketing – Monet 3-4
- Breakout 5: Monday 4:05p
- Panel:
Women in Automotive
Leadership Growth Strategies – Gauguin 1-2 - James Grace:
Analyze the Quality of Your Traffic
Advanced Marketing – Cezanne 1 - Sharon Kitzman:
Evolving Technology: How Motorcars Cleveland is Staying Ahead of the Curve
Modern Sales Operations – Cezanne 2 - Steve White:
Tools for the Advanced Dealer Marketer - From Free to Fantastic
Advanced Marketing – Renoir 1 - Elise Kephart:
The Top Five Ways to Win with Your Follow Up
Modern Sales Operations – Renoir 2 - Adam Robinson:
How Leading Dealers Manage Culture and Teams
Leadership Growth Strategies – Monet 1-2
- Breakout 6: Tuesday 9:40a
- Brent Wees:
Why Marketing to Millennials is for Suckers
Advanced Marketing – Monet 3-4 - Nissan North American:
Private Session
- 8:30a | Breakfast
- 9:00a | Speaking Session – Google Canada
- 9:45a | Speaking Session Alecia Langlois: Employee Turnover-Breaking the Typical Dealership ModelGoAuto.ca
- 10:30a | Break
- 10:45a | Speaking SessionKyle Orlando: Online Marketing ROI: Time is MoneyeDealer.ca
- 11:30a | Speaking SessionJeff Cryder: Marketing in 1000 WordsDealer Consultant
- 12:15p | Conference Concludes
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