Best Idea Contest
Congratulations to Brad Paschal
2016 Best Idea Winner!
Congratulations 2016 Finalists!
Don’t Tell….Show! The Power of Video on the Drive
Customer Pay RO’s have been trending down for several years in both volume and average copy. Additionally, CEI scores were becoming difficult to maintain. Solution: Implementing a walk-around video of customers’ cars detailing the good, upcoming, and recommended services. View Presentation
Lexus of Richmond Hill
Save Your Database and Increase Leads
There’s more business behind you than in front of you, but with customers opting out of email campaigns, Anti-Spam Legislation getting stronger and the Do No Call list, how do you market to your customers without losing them forever? Solution: Deliver those messages in a Facebook Custom Audience Campaign. View Presentation
Younger Nissan of Frederick
Schedule a Call
Leads down? Fake phone numbers? Change the way your consumers shop by giving them the control of setting up the call with you. Solution: A new type of lead – consumers can choose when to talk to you based on their availability, in turn allowing you to prep for the call and be prepared to answer the customer’s questions, hopefully leading to a sale. View Presentation
Groupe Park Avenue
Combine the Power of Data with Teambuilding
Bring business intelligence to the operators and motivate the sales team across dealerships.Solution: Implementing a 3 part process incorporating viewing a specially designed KPI, among other metrics; monthly meetings looking at best practices and the data from the metrics; and optimizing online inventory.View Presentation
Street Auto Group
Community Impact Calendar
Concentrate charity efforts from your dealership.Solution: Creating an action plan, complete with financial, social media, and internal awareness initiatives. View Presentation
Watch the Best Idea Presentations from DSES 2016
How it works
A panel of top dealer executives will select five finalists from the online applicants. Those five finalists will then have the opportunity to participate at DSES.
Each finalist will have just five minutes to demonstrate his/her strategy/best practice on stage to our dealer judges. The judges in turn will have 4 minutes of Q&A with the presenter and then they will silently score each idea on a standardized judging scale.
After all innovations are shared, the scores will be tallied and a winner will be announced during an award ceremony at the conference.
There is NO CHARGE to apply and all dealership professionals are encouraged to enter.
Best Idea awards
Prizes (totalling over $10,000) are given out at the event as decided by the dealer judges:
Most Innovative Dealership Strategy
The grand prize winner will receive a check for $3,000 and the title of The Most Innovative Dealership Strategy of 2016.
The Runners Up
Each finalist will receive a cash prize and free admittance to DSES 2016. The first runner up will receive a check for $2,000!