Best Idea Contest 2017

How it works

A panel of top dealer executives will select five finalists from the online applicants. Those five finalists will then have the opportunity to participate at DSES.

Each finalist will have just five minutes to demonstrate his/her strategy/best practice on stage to our dealer judges. The judges in turn will have 4 minutes of Q&A with the presenter and then they will silently score each idea on a standardized judging scale.

After all innovations are shared, the scores will be tallied and a winner will be announced during an award ceremony at the conference.

There is NO CHARGE to apply and all dealership professionals are encouraged to enter.

Best Idea awards

Prizes (totaling $8,000) are given out at the event as decided by the dealer judges:

Most Innovative Dealership Strategy

The grand prize winner will receive a check for $3,000 and the title of The Most Innovative Dealership Strategy of 2017.

The Runners Up

Each finalist will receive a cash prize and free admittance to DSES 2017. The first runner up will receive a check for $2,000!

The DrivingSales Best Idea Contest is designed to uncover The Most Innovative Dealership Strategy of 2016. The session will be structured similarly to a high-powered 20 Group idea session, with dealership executives presenting an innovative best practice / strategy that is delivering significant results for their store.

Automotive dealers are invited onstage to present their strategy and compete head-to-head with other dealers. A panel of dealer judges reviews each strategy with each competitor, then determines a winner. Cash & Prizes totaling over $10,000 are awarded to the finalists and winners of this event!

Any questions?

Do you have additional questions? Send them our way and we’ll do our best to answer them. Email Brinley at Thanks and good luck!