Canadian Session

An Exclusive Event Focused on Canadian Automotive Retail

The DSES Canadian Breakout is designed to address the unique challenges and opportunities that exist in Canadian automotive today.  We’ve assembled a lineup built to help you sell and service more cars.

Canadian Driven

All of the presenters and panelists are Canadian.They understand your market because they live in your market.


The insights you discover can be applied in your dealership today.

Keynote Speaker

Darren Shaw

Founder/President at Whitespark

Back by popular demand, Canadian Darren Shaw has analyzed the Google My Business listings for every auto dealer in Canada, and the results are shocking.  Most dealers are not taking advantage of the incredible new features and opportunities on Google.  This is actually good news for you though, because he will show you exactly what you need to be doing to gain an advantage over your competition while they’re asleep at the wheel.


8:00 - 8:40



Fuel up and get ready for the day’s session.  With the learning that’s ahead, you’re going to need the energy.

8:40 - 9:00

Welcome: Jay Radke

Jay will kick off the conference and set the stage for the day’s learning

9:00 - 9:35

How One Dealer Used a BDC to Solve a CX Problem

Vinnie Michichi,

Clark Hamilton

Can a BDC solve all your problems? Of course not, but Clark Hamilton will share a case study on some of the results he has seen once he implemented one.

9:00 - 9:35

Elevator Pitch | Retail Resilient

Gail Rubinstein

9:35 - 9:45



Take a breath, enjoy some snacks, and prepare for round two.

9:50 - 10:35

Panel: Who is Running Your Dealership? An OEM Discussion

Clark Hamilton

Nathan Leverette

Omar Khan

Rico Olinger

10:40 - 11:10

Level Up Your Website With conversion Rate Optimization

Carrie Oliva, Swift Digital

Learn about the power of Conversion Rate Optimization and walk away with practical tools and strategies designed to create high-performance digital experiences. 

11:15 - 11:55

Keynote: New Google My Business Features You Need to Use Before Your Competition Does

Darren Shaw, Whitespark

We brought Darren back to present data and insights specifically for the Canadian market.  Discover the latest in Canadian search trends and understand what you can do today to own your market.


Wrap Up: Jay Radke

Jay will give some final thoughts on the session.