Innovation Cup Contest 2017

Where the newest and most impactful innovations win.

How it works

A panel of top dealer executives will select five finalists from the online applicants. Those five finalists will then have the opportunity to participate at DSES.

Each finalist will have just five minutes to present his/her solution on stage to our dealer judges. The judges in turn will have 4 minutes of Q&A with the presenter and then they will silently score each product on a standardized judging scale.

After all innovations are demoed, the scores will be tallied and a winner will be announced during an award ceremony at the conference.

There is NO CHARGE to apply and all vendor solution providers are encouraged to participate!

Innovation Cup awards

Two levels of awards will be presented at the conclusion of the event:

Most innovative solution of the year

The finalist who receives the highest score from the panel of judges will be designated “Innovation Cup Winner” and presented with an elegant trophy, as well as a free license to use the “2017 Winner – DrivingSales Innovation Cup” logo in his/her marketing.

The runners-up

The four runners-up will receive a DrivingSales “Innovation Cup Finalist” award including an elegant trophy, as well as a free license to use the “2017 Finalist – DrivingSales Innovation Cup” logo in their marketing.

Watch the Innovation Cup from DSES 2016

The DrivingSales Innovation Cup contest is held during a DSES general session and uncovers the Most Innovative Solution of the Year. Five automotive vendors finalists are invited on stage to present their solution/product and compete head-to-head with each other. A panel of on-stage dealer judges reviews each solution with the competitors, then determines the winner of the Innovation Cup Award for “The Most Innovative Solution of the Year.”

Any questions?

Do you have additional questions? Send them our way and we’ll do our best to answer them. Email Brinley at Thanks and good luck!