Tuesday October 24th 11:30-12:10pm
Be The Exception: How brilliant marketers find and follow what makes their stories different in a world full of average content
We’ve practiced the best practices. We’ve tried the tried-and-true. But deep down, we have this creeping feeling our branded content is slightly better at best and copying competitors at worst. Noise competing with similar noise. What if we could break from all that? What if we created more original, more inspired work? What if we could proactively shape the market instead of constantly react to all the generic advice out there?
In other words: What if we were the exception?
In this fast-paced, inspiring talk, award-winning podcaster and former Google and HubSpot brand-builder Jay Acunzo will challenge us to break from conventional thinking. He’ll share stories of innovative marketers who rejected best practices to succeed — and the simple but powerful thinking that guided them.
In a world overrun with commodity content trying to reach people, your secret weapon will be knowing how to resonate. Are you ready to be the exception?
During this keynote session you’ll learn:
-How to make a daunting leap between average and exceptional seem more like a smart strategy.
-How to create more differentiated content that grabs attention and drives bigger results, despite all the noise.
-That the best way forward doesn’t require any “guru” or “growth hack.
About Jay Acunzo
Jay Acunzo is an award-winning podcaster, dynamic keynote speaker, and a guy bothered by conventional thinking. Working as a digital media strategist at Google convinced him that the tried-and-true often leads to stale work. As head of content at HubSpot, he developed a passion to see marketing as a craft-driven profession. Now, as the host of the audio documentary series Unthinkable, Jay spends each week telling the stories of people and companies who break from the convention to do exceptional things.
Over the past decade, he’s built content strategies from scratch for startups, produced attention-grabbing series for publishers and challenger brands, and even scaled a venture capital firm through narrative podcasting. His work has been cited in courses at Harvard Business School, by writers at the Washington Post, Fast Company, and Forbes, and by investors on TV’s Shark Tank.
Today, Jay hosts shows and works with teams who aspire to be the exceptions to all the noise in their niche.