Monday October 22nd 4:55-5:40pm
The Power of Your Physical Location in a Digital World
Everything is moving to digital, does that mean that your location isn’t valuable? New research shows that your physical location could be your most valuable asset in both your offline and online strategies.
David R. Bell shows why online retailers are jealous of your location and how to leverage it as strength in your defense against online only retailers. Bell teaches online and offline retailers why “Location is (Still) Everything” for every type of buyer from baby boomers to millennials.
During this keynote session you’ll learn:
-Why Amazon is opening physical stores to compete with businesses like dealerships.
-How to make your physical location a strategic advantage long-term.
-How to build a connected customer experience that increases close ratios.
About David Bell
A graduate of Stanford University and marketing professor at the University of Pennsylvania’s Wharton School, David is an award-winning teacher and researcher. His studies focus on how we use the Internet and related technologies to search, shop and sell – a subject he delves deep into in his bestselling book – “Location is (Still) Everything” (New Harvest, July 2014), which was translated and published in Brazil (2016) and China (2017).
David developed Wharton’s first MBA course on digital marketing and e-commerce, and is Founding Academic Director for Digital Marketing Strategies for the Digital Economy at Wharton Executive Education. He is an investor in several new economy companies including Bonobos (acquired by Walmart), Diapers.com (acquired by Amazon), Harry’s, Jet.com (acquired by Walmart), and Warby Parker, among many others.
His academic articles are published in all major marketing journals – Journal of Consumer Research, Journal of Marketing, Marketing Science, Management Science – and his research has been recognized with the Frank M. Bass Outstanding Dissertation Award, three John D.C. Little Best Paper Finalist awards, two INFORMS Marketing Science Long-Term Impact Finalist Awards, and First Place Award in the 2014 Production and Operations Management Society Applied Research Challenge.
A New Zealand citizen, David received his PhD from Stanford University’s Graduate School of Business.