John Boudreau

John Boudreau

Professor of Management and
Organization at USC

The Ultimate Competitive Advantage: Your People



When a company is asked what makes them different from their competitors, the frequent response is “Our People”. This is more than just an idealistic response, the people in a company are truly what define and create differentiation. People are your biggest asset… how much did you invest in them today?

Along with investments in inventory, equipment and facilities dealers need to have an investment strategy for developing their staff and future leaders. John outlines how some of the largest and fastest growing organizations invest in their people and maximize your ROI on your team.

You can apply John’s thought leadership at your store to:
• Build investment strategies to build a winning team.
• Develop metrics to measure your employee return on investment.
• Evaluate your store’s ability to grow with your current team.

About John Boudreau

Dr. John Boudreau is recognized worldwide for breakthrough research on the bridge between superior human capital, talent and sustainable competitive advantage. Dr. Boudreau consults with companies that seek to maximize their employees’ effectiveness by discovering the specific strategic bottom-line impact of superior people and human capital strategies. Dr. Boudreau has published more than 50 books, including Beyond HR: The New Science of Human Capital. Features on his work have appeared in the Harvard Business Review, The Wall Street Journal, Fortune, Fast Company and Business Week.

He is currently Professor and Research Director at the University of Southern California’s Marshall School of Business and Center for Effective Organizations.