​Master Certification

​Mastering Digital Retailing

Master Certification Overview

This Master Certification is designed to help you prepare, implement and promote Digital Retailing techniques for maximum results. In this class you will gain exclusive access to digital retailing benchmark data to compare your performance and quickly identify measurable areas of opportunity for your store. From here, you will develop your own custom plan, learn first hand how to use the technology from start to finish, properly promote the capability and gain the buy-in you need at every level of the organization to ensure success.

The learners will walk away with the following:

  1. Clear digital retailing objectives for your store.
  2. An ROI calculator to measure success.
  3. Different strategies for getting buy-in.
  4. A refined process map focused on remote swelling.
  5. First hand knowledge of how to manage a deal remotely from start to finish.
  6. Marketing best practices to increase engagement.

About the Presenter:


Michelle Denogean

CMO | Roadster

Michelle has been at the forefront of digital marketing for more than 15 years as a thought leader and practitioner. At Roadster, she oversees all marketing and analytics efforts. Prior to that, Michelle was CMO at Edmunds, where she led the integrated brand vision and set the marketing agenda for both consumer and dealer audiences. Before Edmunds, Michelle held executive level roles in marketing and product leadership at eHarmony and Move.com. She is an alum of UCSD and holds an MBA from Pepperdine University.


Take advantage of limited-time pricing!


Nov. 2-6, 2020 | Attend virtually
Take advantage of limited-time pricing!

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