Keynote & Breakout Speakers

The Power Of Your Physical Location In A Digital World

David R Bell

Sunday, October 22nd – 4:55-5:40pm
Did you know that online-only retailers are envious of your dealership’s physical location? Companies like Warby Parker and Zappos are realizing the value of brick and mortar stores, and recent acquisitions like Whole Foods by Amazon highlight the value of a physical location.

What are the elements in your dealership where you can leverage your physical space?  Can these elements help you increase your store sales and revenue by focusing on the customer experience?

David Bell will present his findings and show you how to capitalize on what customers need and want in their physical experience.  Learn the changes you can make to improve your customer interactions and grow your store in an online world.

David is an expert in consumer shopping behavior, and his research is published in the Journal of Marketing Research, Quantitative Marketing and Economics, and the Journal of Consumer Research.

David teaches Marketing Management in the Wharton MBA program, and courses in Digital Marketing at Wharton’s Philadelphia and San Francisco campuses. He specializes in identifying the effects of physical brand on customer acquisition, and how brick and mortar establishments can have a positive impact on purchase decisions.

The Millennials Are Coming

Kristen Hadeed

Monday, October 23rd – 9:10-9:50am
By 2025, millennials will make up 75% of the working world. Are you ready? You can’t go anywhere today without hearing about the impact of Millennials– their buying habits, lifestyles and what they want in a career.

Kristen Hadeed is a millennial that only hires millennials.  As the founder of Student Maid, Kristen knows first-hand the challenges and opportunities that can be realized from hiring millennials.

The maid industry, much like automotive retail, has extremely high turnover rates (try telling your parents that you have a job cleaning toilets!).  Kristen was able to drastically reduce her company’s turnover and buck the industry trend.

Learn what millennials want in a career, how to hire and motivate them, and what Kristen has done to build a business by employing this new workforce.

How The Growth Mindset Transforms Leadership

Dr Heidi Grant

Monday, October 23rd – 4:55-5:35pm
As a leader, it’s your job to develop individuals and motivate them to achieve new heights. In order for you to grow your dealership and be ready for emerging threats and opportunities, you need a culture of change; one that avoids the Good Enough mindset. Discover tips on how your employees think and what you can do to help them grow.

Companies need to create a culture of learning and development in order to thrive, and Dr. Grant will share how the “Get Better Mindset” can transform your dealership into a culture of improvement.

Dr. Heidi Grant is a social psychologist who studies, writes and speaks on the science behind motivation. She’s a Senior Scientist for the Neuroleadership Institute, Associate Director of the Motivation Science Center at Columbia University, best-selling author and contributor to the Harvard Business Review and WSJ.com.

Be The Exception

Jay Acunzo

Tuesday, October 24th – 11:30-12:10pm
Jay Acunzo is an award-winning host and speaker, and has held positions with Google and HubSpot. Now Jay shares stories of companies and people who break away from the convention to do exceptional things.

Jay’s work has been cited by The Washington Post, Forbes and TV’s Shark Tank, and now he’s bringing his extensive knowledge and insight to DrivingSales Executive Summit 2017.

How can you create a brand and content strategy that’s unique, and resonates with your customers? Jay will show savvy dealerships how to stand out from the crowd with a framework that will help you identify opportunities to market your brand differently, and how to build content that rises above the noise.

You’ll leave this session with a better idea on how to approach your dealership marketing.

“One of the ‘must-see’ speakers…”
– Joe Pulizzi, Founder, Content Marketing Institute

See these Keynotes in October!
Register Now!
See These Speakers in October!
Register Now!