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Jared Hamilton
From: Jared Hamilton
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Duane Lephart

Duane Lephart Director of Security & Special Investigations

Exclusive Blog Posts

Are You Paying For Out of Market Clicks?

Are You Paying For Out of Market Clicks?

I first have to give a shout out to my buddy Jason Stum who helped me identify a leak in our adwords budget. Once I started to dig in a bit more, I was …

What I Learned About Sales From the Olympics (& Dealer Pros)

What I Learned About Sales From the Olympics (& Dealer Pros)

We really can learn a lot from the Olympics, from perseverance to mosquito control. But sales advice? Funny you should ask.  One of my colleagu…

Start Contacting Customers When They’ll Respond

Start Contacting Customers When They’ll Respond

Today’s socially connected consumers have changed the tide in the automotive industry, from top to bottom. However, the dealership must also chan…

Facebook Live Just Made A Move To Compete With Cable

Facebook Live Just Made A Move To Compete With Cable

It's a big shift that's ultimately going to have huge implications for traditional advertising. It's a move that has been years in the …

How to Handle the "Shop Around" Objection by Educating the Customer

How to Handle the "Shop Around" Objection by Educating the Customer

What defines Value Selling ?

I have spent many years in the Automotive Industry as a Sales and Finance Manager and Brand Specialist, and have heard the term Value Selling used so commonly within our Industry. But can you truly define just what Value Selling means? Is it the gentle art of teaching our new Sales Consultant's the old outdated method of fact finding and gathering information in the traditional Four Square Method? Or should we empower our Consultant's with a Team Concept approach to ensure that we make definite and certain, just what VALUE means to our customer's.

The Automotive Industry is a never ending fast paced Industry, that demand's we provide our customer's with the correct information, in a manner that does not insult the intelligence of our well educated market. Our customer's need to be treated with that same respect, by giving them the best VALUE not only in product, but showing them that we sincerely care about there making the proper decision with regard to proper brand and model selection that truly fit's there need's. Anyone can sell a vehicle with proper knowledge and training, but not everyone can build the proper VALUE that your acting within your customer's best interest's. 

Today's customer's see VALUE in dealing with your dealership and staff, who sincerely VALUE what is right for them, not what you dictate. The Industry demands that we must develop a team approach that actually works the floor together, not pass and play techniques that are old school to our customer's. And when we build VALUE in our product, VALUE in our professionalism to do what is in the customer's best interest's, our customer's see the VALUE in making there purchasing decision with you.

 

          


 

 

         


 

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