Grow business development profits by leveraging ELEAD1ONE data mining technology to increase revenue-generating opportunities through vehicle exchange incentives, pulling customers into the market before they shop your competitors. It is much more costly to acquire new customers than keep current ones – six to seven times more to be exact! Turn your current customers into loyal, repeat business by targeting vehicle owners in equity, or those that can lower their payment or are at the end of a lease or warranty.
GoldDigger combined with direct mail and the ELEAD1ONE Contact Center yield a 4:1 ROI guarantee on your marketing investment!
▪ Multi-channel direct marketing program
▪ Utilizes DMS data, OEM incentives, book values and other third-party data
▪ Accelerates customer buying cycles
▪ Responds quickly to OEM buying programs
▪ Acquires pre-owned inventory at a lower cost than auction
Pros: That Golddigger is going to be the program.
Pros: Helps get my customers out of the computer to buy
Pros: I haven't used it yet but really like the concept.
Pros: got a bunch of deals from customers that we have not talked to in a long time
Pros: Having a built in data mining resource is a great feature that I hope to use.
Pros: we can call from the golddigger lists for customers with equity or to lower their payments
Pros: Looking forward to getting into this tool and doing some data mining down the road.
Pros: helped to plant seeds in customer mind that they can upgrade vehicle. results in sales!
Cons: wish we just had more data to market to using golddigger.
Pros: GIVES ME THE INFO OF CURRENT VEHICLE. GOOD FOR PROPECTING.
Cons: EASIER ON FINANCE THAN ON THE LEASE TO GET INFO.
Pros: This is the best CRM database mining I have used.
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