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Individuals and businesses alike work so hard at trying to engage, interact, promote, distribute, create link-bait, re-tweet etc.
Sure, those items need to be done and should find their place within the communication mix. Yet, listening is consistently overshadowed or just missing.
If your goal is effective social media, start listening more. Listen to your buyers, your industry influencers and anyone else willing to share their feedback & experiences.
These gems will improve user experiences while also teaching you incredible lessons about the people you think you know so much about.
Are you actually listening to the people who will make the biggest impact on your business?