We built you one. Focus your budget on cars that need additional attention. Learn how.
A while back, one of the first business books I latched on to was Jeffrey Gitomer's "Little Book" series. Strongly recommend to anyone looking for branding, inspiration and sales tips. I tried something he mentioned and have been doing it ever since - at least for 10 years now.
When someone tells me they're going on vacation, I ask them to bring me back a refrigerator magnet. They always ask if I'm serious. I always say yes.
Sure enough, when they come back, they hand me my new refrigerator magnet. Like clockwork, they ask, "Do you collect magnets?"
"Nope, just wanted you to think of me at least once during your vacation."
Last weekend at a poker game, a good friend slid a new magnet across the table to me. I didn't even know he went away. Even cooler, he bought a car at one of our stores the following day.
What are you doing to stand out and be memorable? Would love to hear other variations of your refrigerator magnet.