Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
Eric Miltsch

Eric Miltsch President

Exclusive Blog Posts

Video: What Are Your Best Tips For Car Shoppers

Video: What Are Your Best Tips For Car Shoppers

They range from the practical (make sure you test drive the car) to the silly (make sure you like the car) to the urban legend (make sure you buy the c…

Texting for Business Landlines - Wait, you can text landlines?

Texting for Business Landlines - Wait, you can text landlines?

I understand that there are many texting platforms but not all texting is created equal. Often dealerships have found trouble with providing one number to …

Tech-Pocalypse Now!

Tech-Pocalypse Now!

There’s a shortage of technicians most dealerships are experiencing, and the drought has no end in sight. Unwittingly, well-trained technicians n…

Making the Sale by Communicating with Your Customers

Making the Sale by Communicating with Your Customers

You may see and talk to dozens of customers on any given day and while most of them are at your dealership to purchase a car (some may just be browsing), o…

5 Referral Program MYTHS - BUSTED!

5 Referral Program MYTHS - BUSTED!

Myth 1: Referral Marketing Programs are less cost effective than other marketing channels. FALSE! 92% of people trust recommendations from friends over…

How To Enable Google's Webmaster Tools SEO Reports

Google recently turned on it's newest analytics feature: Webmaster Tools SEO Reports. You're missing critical data if you don't integrate your sites within webmaster tools.

Note: This assumes you have already added and verified your site(s) to Google webmaster tools. If you haven't, you can start here)

The webmaster tools SEO reports will add a new layer to your SEO reporting with regards to the following activity: 

  1. Queries
  2. Landing Pages
  3. Geographical Summary

For each category, you'll now see specific data for:

  1. Impressions
  2. Clicks
  3. Average Position
  4. Click Through Rate (CTR)

This makes reviewing your data much more efficient by showing where your pages rank, how they perform and ultimately helps you drill down further to determine where your efforts should be focused. If a page is important, but doesn't rank well and isn't getting the desired traffic, you'll be able to identify these opportunities much quicker. 

To access this info, you'll need to link your Google Analytics account to your Webmaster Tools account - here's how in 3 quick steps: (Be sure you click "New Version" in the top right of your analytics account first)

  1. Go to Settings
  2. Select Web Property Settings
  3. Under Webmaster Tools Settings, click Edit & in the new window, select the website you want to link

Webmaster Tools SEO Reports

Once saved, you can see this data by going to:

  1. Standard Reporting (top navigation tab)
  2. Traffic Sources (left navigation links)
  3. Search Engine Optimization - categories: Queries, Landing Pages & Geographical Summary

Already using this data? What are your thoughts?

Eric Miltsch
My pleasure - enjoy.

 Unlock all of the community & features  Join Now