Yesterday I shared this tongue in cheek image of how dealers can make money on Facebook. Sure, it's worth a few laughs, but it's also meant to get you to think about what you and your staff is actually doing on Facebook. (and other social sites)
If you're a sales person spending any amount of time on Facebook, you need to seriously evaluate what it is you're doing there. Here's a few questions to ask yourself - doing so will help frame your activities and keep your head focused on the important things: (Like creating amazing buying experiences and selling cars!)
Why do you use Facebook during the workday? Most likely you're procrastinating. Figure out what your purpose is - if you don't have a purpose, find one. Mine is to simply stay current with tech, digital & marketing news.
What are you reading while you're there? At this point of the game, you've probably seen all the cute kids, funny cats and hilarious Internet meme's available. So why not make this time more valuable.
Clean up the list of page that you like. Is it productive for you as a professional, and helping you grow as an individual, to see updates in your stream from Doritos, Starbucks and The Walking Dead?
Refresh your list of likes with pages that are sending your something worthwhile - you control this feed, make it as productive as possible. I've filled up my river with content from trusted sources such as https://www.facebook.com/marketingland, https://www.facebook.com/MobileNAppscom & https://www.facebook.com/appolicious - again, the point is to make your screen time as effective as possible.
Shake the fleas from your friend's list. I just don't have the desire to read about people complaining about their spouses, about how sick they feel or how much they hate the fact it's Monday again - either unfriend them or simply unsubscribe from their feeds. You'll love the new aura of positive vibes that flow through your stream. Reading a nice combination of updates from positive, successful people and content from more interesting and relevant sources will help your day!
One last Pro Tip: Support and work with your dealership's digital marketing efforts. Share, comment and like what your store does, the extra exposure will augment their efforts. This isn't about marketing vehicles, its about the experience and what people have to say about it on Facebook. Celebrate the customers and their interactions. People don't shop where they socialize, but they're certainly listening to the ratings, reviews and interactions others have with your store. Make them happy and let that good karma flow to influence others.
What else are you doing to turn Facebook in a productivity tool rather than a time waster?