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I am so excited for NADA 2013! I'm more exctied this year than any other year I've attended for several reasons.
In years past I attended NADA as a dealer. The size of the event is simply overwhelming and figuring out what to do and where to go can be a daunting task. Then, once you hit the floor, you're approached by every vendor who pick out your "dealer" badge with alarming accuracy.
This year will be different - not only for my experience, but also for the attendees. I'll be in the DrivingSales University booth helping share the philisophies and strategies behind our industry leading educational platform for dealers.
What's going to be so different? For starters, the DrivingSales University booth (#2315) will allow dealers the ability to see how their current lead handling process works. This simple activity will glean massive insight into how your sales process begins, where the areas of improvement exist and most importantly, the takeways needed to improve these processes. (End result: more leads, more appointments and more sales)
And, in typical DrivingSales fashion, we're pushing the needle even further to make the dealer's experience more enjoyable and helpful. HOW?
We know that dealers don't want to be pitched on products and services that don't relate to specific pain points. So, one of our DrivingSales University dealers has volunteered to spend time in our booth to share his own experiences and the improvements his dealership has experienced over the past year. No fluff, simply real expereinces - from one dealer to another.
And, as a former dealer, I'll share my own experience of how these concepts helped us become one of the most successfull independent dealerships in the country three years in a row!
Plus, we'll also have short in-booth presentations about dealership process improvement best practices. (Come see Shaun, Dennis and me - we're pretty sure you'll walk away with some great things to take back to your dealership!) We're also striving to be one of the most helpful and informative booth's you'll visit.
TIP: Have a plan for the vendors you want to see. A really smart move is to contact a vendor of interest in the next few days and request a booth appointment. Not only will this help frame out your day but it'll also help make the demo more efficient and tailored to your specific needs. (We did this with DealerSocket & DealerTrack a couple of years ago and it helped!)
So, plan ahead, schedule your process review and visit us at the DrivingSales University booth - #2315!
We look forward to seeing all our community friends next week!