VIN-specific campaigns give you the ability to digitally merchandise each VIN on your lot with surgical precision, so you can sell faster and spend less.
This is so simple.
Step 1. Post from your mobile device.
Facebook likes mobile. In fact, they love it. They're all about mobile usage, mobile interaction and most important - for shareholders - mobile revenue. So, their EdgeRank formula is even giving some extra preference to a brand's post made from mobile devices. Posting from your phones can provide up to 39% more interaction. (Another thought could be that most mobile posts contain more images & videos, which help create more engagement.)
Facebook also notes that mobile posts doesn't mean grreater reach.
I would get into the habit of posting to your dealership pages from your phones all the time to take advantage of this opportunity. Plus, there's a better chance you'll capture something that's more engaging, personal and spontaneous when you're posting from your phone. (Besides being more efficient)
Read more about mobile vs. non-mobile post results here.