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From: Jared Hamilton
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Eric Miltsch

Eric Miltsch President

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I am the digital marketing/bdc manager at a Hyundai and a Chevrolet store. They are two seperate stores.  We do a lot of e mail marketing at both …

Why Cars.com Acquiring DealerRater Is A Good Thing For Everyone

Why Cars.com Acquiring DealerRater Is A Good Thing For Everyone

The recent news of Cars.com’s acquisition of DealerRater is creating a stir, basically because a review GIANT will be born when the transaction i…

The World She's A Changin'

The World She's A Changin'

The World She's A Changin'  No matter who you are, or where you are from, everyone agrees the world is changing.  Technology&nbsp…

BDC, as easy as 123

BDC, as easy as 123

  Yes, I know it’s a Jackson 5 song and yes, I know that a BDC isn’t the easiest thing to launch and manage at our dealerships.  B…

Someone Created Fake Wi-Fi Networks at the RNC — and it Could Affect Your Dealership

Someone Created Fake Wi-Fi Networks at the RNC — and it Could Affect Your Dealership

The media and the nation were caught up in the whirlwind that was the Republican National Convention. But while speeches were being made and the future of …

How To Increase Your Facebook Engagement In 1 Easy Step.

This is so simple.

Step 1. Post from your mobile device.

That's it. 

Facebook likes mobile. In fact, they love it. They're all about mobile usage, mobile interaction and most important - for shareholders - mobile revenue. So, their EdgeRank formula is even giving some extra preference to a brand's post made from mobile devices. Posting from your phones can provide up to 39% more interaction. (Another thought could be that most mobile posts contain more images & videos, which help create more engagement.) 

Facebook also notes that mobile posts doesn't mean grreater reach. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I would get into the habit of posting to your dealership pages from your phones all the time to take advantage of this opportunity. Plus, there's a better chance you'll capture something that's more engaging, personal and spontaneous when you're posting from your phone. (Besides being more efficient) 

Read more about mobile vs. non-mobile post results here.

 

Bill Simmons
Great point Eric. The majority of the posts to our Facebook page are from mobile. I use the Feedly and Flipboard apps to find the content. And they make it so easy to schedule posts. The one drawback, if you want to call it that, is when posting photos. They show up perfect when viewing the page via mobile, but if they aren't resized to the proper dimensions, they look a little wacky when viewing them on the desktop.

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