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Jared Hamilton
From: Jared Hamilton
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Eric Miltsch

Eric Miltsch President

Exclusive Blog Posts

Contacting Customers on Their Terms

Contacting Customers on Their Terms

Like most of you that read this blog, I’ve spend years and years in the automotive industry. I’ve become immune to the sales techniques and…

When and Where Should You Be Asking for Referrals!? Here are Your Top 7 Spots:

When and Where Should You Be Asking for Referrals!? Here are Your Top 7 Spots:

I recently added this into a forum post comment and realized that some more people might be wondering about this. Where is the best place to ask …

The Purchasing Power of Hispanics

The Purchasing Power of Hispanics

The current Hispanic population rests at about 17 percent of the total U.S. population, but it’s projected to reach 31 percent by 2060. As the population…

7 Steps to Make Texting Effective in Your Service Department

7 Steps to Make Texting Effective in Your Service Department

The best text success comes when you have buy-in from EVERYONE participating. So if you're ready to start texting with consumers in the service drive, use …

Business Development Center to Sales Process

Business Development Center to Sales Process

We've had a business development center (BDC) at our Hyundai store for quite some time. We receive about four hundred internet leads and maybe 120…

6 Reasons Why Pictures Of Your Customers And Their Cars Can Be A Great Thing

A popular topic of debate is whether or not dealers should be posting pictures of their customers with their cars at delivery. 

I say GO FOR IT! And here's why: 

 

 

 

 

  1. It creates memorable, personal interactions with the customer
  2. Celebrating moments and telling stories about your brand is what social media is all about
  3. It helps drive the digital culture within your dealership
  4. Posting from mobile devices helps create more engagement
  5. Plus, why does it just have to be a photo? What about a Vine, or an Instagram video? Instragram now lets you upload video from your camera roll. Or, you could even try YouTube's awesome new video app: MixBit.

 

And here's the challenge - doing it with creativity. Don't just line up your customers in front of their car and force them to stand there lifeless. Everybody is doing that. Have fun with it. 

Add some context to their image as well. Tell the customer's story as to why they chose that vehicle. Where did they come from? Is there a special reason or story behind the purchase and/or usage? What were they driving before? Did they trade something in? 

Here's the biggest reason why I think you should be taking as many of these pictures and sharing them: Facebook's algorithm favors interaction with pictures. By creating more creative, fun pictures for your dealership's page, you're increasing the likelihood users will view them. By doing so, you're creating more opportunities for your images to show up in the content stream.

A new element of their algorithm is actually called "Last Actor." Facebook sees the last 50 people you have interacted with, such as people viewing your photos or liking your news feed stories. If a user is looking through your photos - because they're interesting enough - Facebook gives your content priority and show more of it to that user. The Last Actor change has already been enacted and is having an effect on content within the web and mobile news feed..

Start sharing. And have fun with it too. 

Aaron Wirtz
Thanks for the heads up about MixBit, as well. I've downloaded the app and look forward to checking it out. You're always on top of the app game!

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