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Jared Hamilton
From: Jared Hamilton
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Eric Miltsch

Eric Miltsch President

Exclusive Blog Posts

3 Ways To Boost Sales At Your Dealership

3 Ways To Boost Sales At Your Dealership

The name of the game at an auto dealership is selling cars and having customers keep returning when they need some kind of service or repair done to their …

Most Manage, Few Lead: Which One Are You?

Most Manage, Few Lead: Which One Are You?

Members of LinkedIn are bombarded with memes and motivational pictures. Between the Ned Stark photos and the cool car pictures, everyone seems to think…

Virtual Retailing - the Future is Now

Virtual Retailing - the Future is Now

The idea of virtual reality has always been mind-blowing. Put on a pair of goggles and be transported somewhere new without moving your feet. For decades, …

Predicting Your Next Buyer

Predicting Your Next Buyer

Trying to understand who your best target customers are can be a painfully long, and expensive, process that can result in thousands of wasted marketing do…

Why Dogs are Not Good at Math

Why Dogs are Not Good at Math

Dogs are Man’s best friend.  They get excited when we come home, they want to hang out with us, run along a path, and play fetch.  When we …

Who's Your Dealership's Willie?

Who's Your Dealership's Willy?

Check out my man Willie. He's a Wal-Mart greeter and he's one of their best. 

Walking into Wal-Mart isn't necessarily an exciting or memorable experience, but Willie does his best to make sure it is for anyone who comes through those front doors on his shift. He makes people feel special. He makes his introductions unique. And he gets people to remember him. 

Willie becomes the image of Wal-Mart in this town. He goes way beyond the expectations of the Wal-Mart greeter. Does the first person to greet your customers make a difference like this or are your guests simply met with a bland, "Hello, welcome to boring motors"

Who's your dealership's Willie?

Larry Schlagheck
If DrivingSales was a dealership our Willie would be Shaun Raines. That's not to minimize Shaun's contributions to the company at a high level, but instead he's the one that everyone remembers. Everyone likes. Everyone wants to be around. He's an ambassador and so much more, just like Willie. Anyone can great customers, but how many times have you walked into a grocery store, saw that there was a greeter, and looked down or walked the other way? With Willie, or Shaun, you want to engage with that person. They make you smile and feel welcome. Don't just have a greeter. Have the RIGHT greeter.
Ernie Kasprowicz
All would do well to follow Willie's approach. It would seem he loves his job and his enthusiasm spreads a favorable experience for those around him. Maybe you don't love your job. Choices. "Change your thoughts and you change your world" - Norman Vincent Peale
Eric Miltsch
@Larry - yes, definitely a great choice. Shaun "Willie" Raines. @Ernie - Right on. A) Enthusiasm. B) Choices. I really think most people underestimate their own ability to make a difference and create a positive experience for someone else.
Ketty Colom
Eric, are you on reddit /imgur ?
Eric Miltsch
@Ketty - Probably more than I should be :)

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