VIN-specific campaigns give you the ability to digitally merchandise each VIN on your lot with surgical precision, so you can sell faster and spend less.
Check out my man Willie. He's a Wal-Mart greeter and he's one of their best.
Walking into Wal-Mart isn't necessarily an exciting or memorable experience, but Willie does his best to make sure it is for anyone who comes through those front doors on his shift. He makes people feel special. He makes his introductions unique. And he gets people to remember him.
Willie becomes the image of Wal-Mart in this town. He goes way beyond the expectations of the Wal-Mart greeter. Does the first person to greet your customers make a difference like this or are your guests simply met with a bland, "Hello, welcome to boring motors"
Who's your dealership's Willie?