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Jared Hamilton
From: Jared Hamilton
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Eric Miltsch

Eric Miltsch President

Exclusive Blog Posts

Someone Created Fake Wi-Fi Networks at the RNC — and it Could Affect Your Dealership

Someone Created Fake Wi-Fi Networks at the RNC — and it Could Affect Your Dealership

The media and the nation were caught up in the whirlwind that was the Republican National Convention. But while speeches were being made and the future of …

Master the 5 F&I Metrics that Matter Most

Master the 5 F&I Metrics that Matter Most

By Jim Maxim, Jr. I want to present here five F&I performance calculations that if you regularly work them and respond appropriately your F&I de…

Continous changes

Continous changes

As we all are aware the automotive business changes daily. Recently I received an advertising flier from a local dealer at my personal address. "Buy b…

3 Ways To Sell More Cars Using Your CRM

3 Ways To Sell More Cars Using Your CRM

Who is going to be the most ideal customer to purchase from your dealership? The question so many ask, and so many wish they had the answer to. The obvious…

Well done Toyota, now all the other OEM’s should follow suit

Well done Toyota, now all the other OEM’s should follow suit

“28% of clicks from Toyota branded parts/service queries were LOST to the independent rooftops or other advertisers” Within the span of the …

Who's Your Dealership's Willie?

Who's Your Dealership's Willy?

Check out my man Willie. He's a Wal-Mart greeter and he's one of their best. 

Walking into Wal-Mart isn't necessarily an exciting or memorable experience, but Willie does his best to make sure it is for anyone who comes through those front doors on his shift. He makes people feel special. He makes his introductions unique. And he gets people to remember him. 

Willie becomes the image of Wal-Mart in this town. He goes way beyond the expectations of the Wal-Mart greeter. Does the first person to greet your customers make a difference like this or are your guests simply met with a bland, "Hello, welcome to boring motors"

Who's your dealership's Willie?

Larry Schlagheck
If DrivingSales was a dealership our Willie would be Shaun Raines. That's not to minimize Shaun's contributions to the company at a high level, but instead he's the one that everyone remembers. Everyone likes. Everyone wants to be around. He's an ambassador and so much more, just like Willie. Anyone can great customers, but how many times have you walked into a grocery store, saw that there was a greeter, and looked down or walked the other way? With Willie, or Shaun, you want to engage with that person. They make you smile and feel welcome. Don't just have a greeter. Have the RIGHT greeter.
Ernie Kasprowicz
All would do well to follow Willie's approach. It would seem he loves his job and his enthusiasm spreads a favorable experience for those around him. Maybe you don't love your job. Choices. "Change your thoughts and you change your world" - Norman Vincent Peale
Eric Miltsch
@Larry - yes, definitely a great choice. Shaun "Willie" Raines. @Ernie - Right on. A) Enthusiasm. B) Choices. I really think most people underestimate their own ability to make a difference and create a positive experience for someone else.
Ketty Colom
Eric, are you on reddit /imgur ?
Eric Miltsch
@Ketty - Probably more than I should be :)

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