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Jared Hamilton
From: Jared Hamilton
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Eric Miltsch

Eric Miltsch President

Exclusive Blog Posts

3 Ways To Boost Sales At Your Dealership

3 Ways To Boost Sales At Your Dealership

The name of the game at an auto dealership is selling cars and having customers keep returning when they need some kind of service or repair done to their …

Most Manage, Few Lead: Which One Are You?

Most Manage, Few Lead: Which One Are You?

Members of LinkedIn are bombarded with memes and motivational pictures. Between the Ned Stark photos and the cool car pictures, everyone seems to think…

Virtual Retailing - the Future is Now

Virtual Retailing - the Future is Now

The idea of virtual reality has always been mind-blowing. Put on a pair of goggles and be transported somewhere new without moving your feet. For decades, …

Predicting Your Next Buyer

Predicting Your Next Buyer

Trying to understand who your best target customers are can be a painfully long, and expensive, process that can result in thousands of wasted marketing do…

Why Dogs are Not Good at Math

Why Dogs are Not Good at Math

Dogs are Man’s best friend.  They get excited when we come home, they want to hang out with us, run along a path, and play fetch.  When we …

The Battle: Facebook VS Google+ [Infographic]

Most people may simply look at the headline and proclaim Facebook as the winner based on size and user base. Don't be so quick to judge without taking a good look at the key characteristics of both platforms. Grasping the differences can help shape your content strategy as well as the tactics used to connect with users. 

Notice, and understand, the differences with regards to the how users behave within these networks. Facebook has become a personal escape for many; checking in on your friends' activities, benign updates about their daily rituals and a seemingly never ending stream of game invites. Google+ has almost positioned itself as a place to escape Facebook and connect people with more related interests with their ability to easily build your Circles. 

The demographics also tells an interesting story. Facebook has more females and a younger user base while G+ skews towards older males. 

Oddly, the infographic below doesn't mention Google+'s Knowledge Graph, but it does reference Facebook's Graph Search. Both are keys elements of the semantic web, the future of search as it relates to adding more meaning to content and connecting personas with content for improveed search results. Still early stage stuff, but important enough to be aware of as it develops and user behavior slowly shifts.

Ultimately both platforms offer tremendous opportunities for dealers. Marketers need to continue creating experiences that enable social users to explore and connect within a deeper layer of the social exploration spectrum. 

 Facebook vs. Google+

Infographic credit: SocialAnex 

Timothy Martell
While I (begrudgingly) agree that G+ is a (last on the list) necessary social platform for businesses, some of the data here is very misleading. Particularly when considering things like daily active users. One must consider the type of user; the percentage of fake accounts, etc. Remember, figures lie and liars figure ;) Also, the suggestion that Google + effects organic SEO is speculative and not based on fact (However Google + does affect Organic seo for personalized results according to Matt Cutts). Lacking from this comparison is also a similar speculation that shares and posts on Facebook affect organic SEO. This too is speculative and not factual. Context is everything here. Should a social media strategy include G+? Maybe... Maybe even a really strong maybe. Should it include Facebook? Without question.

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