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Is everyone experiencing the same mobile shift that we're hearing about? 20-40%? Is this what you're seeing? What % of overall mobile traffic do you receive? Do you have a mobile specific website?
Apr 16, 2013
We do and will continue to live in a "mobile" world. When you can buy a cup of coffee at Starbucks or board a plane just by waving your iPhone (that's today and it's only the beginning) those 20% -40% numbers make perfect sense. As for a mobile specific web site, I do not recommend this "bridge technology" anymore as with the right web tools it is no longer needed (now there is a whole discussion point in and of it's self).
Most of the dealerships that we work with see around 20% of their traffic coming from mobile devices. In regards to a mobile website, I believe it is important to first make sure you are using "rich snippets" to ensure customers can get your phone number when they are using mobile search.Here is some information from google on rich snippets:http://support.google.com/webmasters/bin/answer.py?hl=en&answer=99170
On our website (Mojo Motors) we're seeing at least 40% of our traffic from mobile. We use a responsive design like Starbucks.com or Mashable which means our tech team doesn't need to manage two different types of websites. It also means the experience on desktop, tablet or phone is seamless. It also makes sense that we have so much mobile traffic because we send remarketing emails each day and most people are checking email on their phones.
Apr 17, 2013
Right on Max, the responsive approach is the way to go! It's the "Kiss" approach to content management side of things. In a past life as a web developer we migrated a number of dealers to this approach with great success, combining responsive design with robust blogging style content and e-commerce (for the folks in parts to get into the action).<br> Isn't it ironic that now 2 posts on this string referenced Starbucks? Coffee and Tech go so well together....and not just for late night programmers!
I didn't even notice the double Starbucks connection until you pointed it out!
Thank you gentlemen for your comments. All good information. You're right Brian. The responsive approach is the right way to go. My intention included both old school and current, since landing data is method-agnostic. My apologies. What I should have asked was how much of your internet budget and time are you allocating in preparation for this increase in mobile visitors?
We're experiencing a major shift towards mobile traffic starting around March of 2013. We've seen increases every month, some 2-3% increases. This is across 3 markets in Lincoln & Grand Island, NE and St. Joseph, MO. Percentage of Traffic in %:March 2012 - 18.1Apr - 22.1May - 24June - 31.8July - 31.9Aug - 29.7Sept - 29.6Oct - 28.6Nov - 29.4Dec - 29.8Jan 2013 - 33.6Feb - 36.3March - 39.2Apr - 39.4http://www.andersonautogroup.com
Apr 25, 2013
Chad, Thank you for being so precise. That's a pretty big jump! May I ask what's your most successful tool for securing/capturing your mobile visitors?
Capturing mobile users is extremely tough. The biggest capture tool I have are TextToChat from Contact At Once, which is basically a chat feature but it goes to customer's text messages. Secondly, a simply call us button. Users tend to use those two over form submission on mobile. I've placed large action buttons that are anchored to the bottom of the site for Call Us, Chat via Text, and Directions. http://www.andersonautogroup.com/mobile/
Apr 26, 2013