Giving Shop Credit for Referrals

Steve Devereaux
A lot of dealerships give out bird dogs to customers for selling referrals. We were thinking about sending a mailer out to customers right after they purchase a vehicle offering a $50 shop credit for referrals. Does anyone know if there's anything illegal about doing this? Also, any creative ideas for bird dogs and getting referrals will be helpful too!
Cheryl Mathes
Hi Steve! I just replied to Barry whom was looking for a refferal program for his sales department. At J&L Marketing, we have a referral product that maxamizes sales and service and in addition, offers a refferal to not only new customers but can be implemented into the current customer cycle for your sales and service departments. Refferal Programs are excellent ways to stay in contact with your customers, grow your business and reward your loyal customers. Our program is simple, very personalized and effective. You can view our ratings here under the Owner Marketing Tab/bLinked and also Service Clinics. I would be happy to share both services with you in more detail. Please feel free to contact me at or 1.800.346.9117. Cheryl
Scott Joseph
Steve, Referral programs are a great way to instantly bring in immediate sales. It's the best form of social media. I posted this blog a couple of weeks ago.

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