What is your dealership’s most popular loyalty program reward?

Mike Gorun
When customers enrolled in your loyalty program redeem their accumulated rewards points, what do they perceive to be the most valuable reward? Which reward excites and/or motivates them the most?
Jeremy Alicandri
Great service is the #1 reward.
Jack Ripen
We've got good feedback from having a dedicated page online to current specials, with the option of printable coupons to bring in. While it's quite a long list, it lets customers run through anything of interest and act upon it if they wish. Here's what the design looks like: http://www.cabledahmer.com/specials/service.htm

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