Bird Dog

Ron Henson
Should the dealership participate in the referral bonus given to customers? What should the split be? 50/50?
Ed Small
We pay a flat $50 on the first and $100 per after the 1st referral. I wouldn't be opposed to paying more if they send referrals on a consistent basis as long as I know up front and can factor the referral into the costs. Why would you ever split gross with a bird dog and therefore open up yourself up to all sorts of issues with customers? Say the bird dog gets mad at you one day tells the customers what you made on them? Pay a flat and be done with it and keep your business your business.
Lauren Moses
We don't do Bird dogs. As far as my understanding goes it's illegal in Louisiana for dealerships to pay out a bird dog fee. And maybe someone in here might know, can a salesperson pay a customer a bird dog fee?

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