Bryan Cheers
Im getting a cost per click for the year with yahoo of .60 which seems good. Is there a certain goal or ideal amount or does it even matter?
Bryan Armstrong
Really I believe it's about a budget that you'll be happy with. .60 cents seems reasonable, but more importantly, what is your time on site, pages viewed and conversion FROM those clicks and are they Geo-targeted or from Dubai? Just a few things you should look at. I'd gladly pay more than that for the "right" clicks.
Eric Miltsch
Bryan, .60/click may be ok; your price is driven by Yahoo's Quality Index.(Similar to Google's Quality Score) Quality Index is powered by the ads, the keywords used in the ads, total clicks & other benchmark/competitive measures. Manage these items & you may be able to improve your cost per click across the board. And, most importantly, be sure the URL in your ad points to a specific landing page and not your home page.
Dan Ferguson
Bryan - If you can, focus on the CPL or "cost per lead". This metric is much more telling of how you're campaign is performing. If you have any questions please feel free to contact me.
Joe Pistell
How can you figure what a good CPC is until you establish what a good click is. ...You can't.

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