Twitter & Facebook Best Practices

Ron Henson
Should your dealership's Twitter & Facebook content mirror each other or be independent of each other? And why?
Danny Spurgeon
My opinion is that content should be native to the site you are using. Twitter & Facebook use different languages, some times over lapping but different language. You can mirror context but content should be in the sites language. Your audience is using the 2 sites differently so why would you push out the same content? I would never link out content from one site to another, its simply lazy and not as effective. I want to reach my audience in the right language on the right site.
Jason Stum
Tip #1: Never link your Facebook account to your Twitter account so that all your FB posts get tweeted out. Tip #2: Listen to @Danny you will. He's right on the money :) Now that's not to say I won't post the same content to each network (i.e. a new blog post), I'll just post it in a way that's specific to that network.

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