Will New Vehicle Shortages Affect Customer Loyalty?

Mike Gorun
There has been much speculation about whether some Japanese brands will be able to recover from the effects of the March earthquake. The supply shortage will only be temporary, but will it affect brands that have enjoyed an extremely loyal customer base? Will these customers purchase another brand or be content to hang onto their current vehicles for a while, or even trade in for a used vehicle of the same brand? Dealers, what have you experienced so far?
Jim Bell
I don't think that it will. I think that Hinda buyers are Honda buyers, Toyota buyers are Toyota buyers, and Nissan buyers, well, they may move over the line faster than the other 2. We have not seen any customer loss due to inventory as we aren't quite seeing the ripple yet. (We will later this month.) Our sales guys are selling more and more out of stock and are less locates.
Stacy Mueller

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