Dynamic VDP Retargeting on Google Display Network & Facebook

Dealer Guy

We are getting positioned to turn on Dynamic VDP Retargeting on the Google Display Network & Facebook in July, needless to say we're stoked; especially to see if Facebook can finally play an active role in auto sales.

Who is utilizing the dynamic VDP retargeting right now on Google & Facebook?  Any idea's in my mix for SEM?

Our SEM is broken down:

50% search

40% display network, retargeting

10% Facebook

mark rask

Our digital marketing vendor uses it....it seems to work well

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