E-blasts What do you think?

Steve Simon
Many times Dealers want to blast their message to their Database, when do you think this is overkill. Weekly too much?
Shawn Ryder
Hey Steve - what if you customized the email based on content in the database? For example target a specific model or service message. Can automate based on the customer and personalize the content to focus on custom content.
Chad Sabatka
Target your email blasts to a specific target audience within your database. For example, if you want to send a "F-150 Truck Month" email, send it to current service customers who own a 2006-2011 F-150, active unsold sales customers looking for new/used F-150s, and prior sold customers of a 2006-2011 who haven't purchased in 2 years. You'll significantly increase your open rate, click-thru rate, and overall effectiveness of the campaigns, plus lower your opt-out rate (which is very important). I've done both methods (total database blast and targeted campaigns) and you'll MUCH better results with targeted campaigns.
Shawn Ryder
Great points Chad! Do you use any type of decision based automation to do that? I would love to get some feedback on our solution from you on how we work with dealers to re-engage customers in turn tracking everything you mention as well.
Jim Bell
You'll see better results with targeted blasts. Blanketing to the whole database every week will only increase your unsubscribes.
mark rask
You should always use a targeted approach.

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