News Flash: AutoTrader learns new concept called "Partnering".

Dan Sayer
In an interesting move, AutoTrader partners with a company instead of just buying them. More here -
Dan Sayer
Actually, a pretty good idea instead of setting out to create yet another dealer-review avenue like did. Thoughts?
Lauren Moses
Super smart on their part from what I'm seeing. If dealer rater is one of the top sites out there for dealership reviews and do well enough on their own and aren't looking to be bought, then why not partner. So long as things go smooth I don't see why it wouldn't work out very well for them.
lue kini
Big Tom LaPointe
probably a mutually-beneficial choice. would be interesting to know WHY they didn't just buy them. is there a bigger merger on the horizon...?
Chris K Leslie
In November of 2013 DealerRater started integrating with KBB. This was certainly on the horizon. DealerRater doesn't make sense to acquire as far as a business model under COX Automotive in my opinion. It isn't a profit center like their other companies. It's certainly a partner play. Or at least, that's how I would have played it.

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