Joe Schwartz
How important is remarketing to an automotive dealer? Are you effectively remarketing to your marketing database?
Eric Miltsch
Remarketing has morphed into a powerful, yet mysterious tactic for dealers in the last 12-18 months. Search, content, display - there are many ways to tackle this and so few have been able to make an impact with regards to explaining, much less executing on it. I'm curious to hear about the specific tactics that seem to working and what have dealers learned from their remarketing activities? (BTW - Paul Potratz has a done a nice job of helping dealers get the education needed.)

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