Study: Five Car Sites Leading The Way In Paid Search

Chris K Leslie


SimilarWeb has released its Digital Vision study, which provides insight into the auto industry companies that are taking the lead in paid search success.

According to eMarketer, digital ad spending in the U.S. auto industry is on the rise, with ad spending in 2016 expected to reach $8.71 billion. Additionally, when comparing digital ad spending by industry, automotive ranks second, with retail in the top position and financial services coming in third.


So this is why all the 3rd parties keep trying to raise their rates!
It's because they keep fighting each other over keywords. 

Do you dealers have pressure coming in for your local adwords spend by these
big dogs? 


Chris K Leslie

Can anyone from Driving Sales possibly add a link to the study here in the comments? 

mark rask

interesting.....we are actually leveled out on our spend 

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