Talk to the Dealer/Manager

Mark Dubis
Why is it that every Contact Us form on the dealers website is set up for a vehicle lead? What if a consumer has a questions about finance, a comment about the website, or wants to share an issue with a manager? Dealer websites don't seem to accomodate this? While retailers are going online to facebook, myspace and twitter to "talk and engage" dealers sites do not make "consumer engagement" an option. Why isn't there a button at the top of the form, so comments go right to management, and vehicle leads go thru the normal filtering system and trigger the regular pablum auto response?
Rafi Hamid AutoExecutive
The answer is very simple, Web site providers are Dealers Consultants for their web Site development and so many of them are on a template driven model which can not accommodate this change or other needed changes across their base. If you see one of my previous discussion about providing services to our clients we should give them the best advise even if we can't provide the solution. Now that is good business. We really can't blame the dealers for not having the right layout of their web site or functionality it is us, We have to look in the mirror. Let's make it a better place, help our industry and make is easy for our customers "The Dealers" to do business in 2010 and beyond.

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