Why Go Mobile?

Joey Little
Recently there was an article about the twenty-one social media predictions and trends for 2011.  One of them that really jumped out at me was number eight on the list.  It said that “If you don’t have a mobile version of your site today, you are already behind.”  So why do you need a mobile site?  You’ve been putting it off but now is the time to get on it.  Need more convincing? Google has a separate index for mobile content, and it is fairly empty. One out of every five Americans accesses the mobile web each day. The mobile web will overtake the desktop in five years. 93% of U.S. adults own a cell phone. Nearly three-quarters (74%) of online retailers either already have or are developing a mobile strategy, according to a Forrester Research study produced in partnership with Shop.org, the National Retail Federation's digital division. Mobile advertising spending will surpass $6.5 billion in 2012. Users average 13 hours online per week, up from 7 in 2002. There are an estimated 2 billion cell phones worldwide. With more and more phones coming out with a version of the mobile web, I believe it’s safe to say that soon all phones will have some sort of access to these mobile sites. It is clear that more people are trending to the mobile web for its convenience, and its availability.  Americans are not only becoming more comfortable with using mobile sites, but also with purchasing from them.  
Eric Miltsch
@Joseph, The one mobile stat that I keep coming back to, and it's so powerful, is the fact the mobile market is expected to surpass the desktop PC market within 5 years. A mobile strategy def. needs to be integrated...

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