ZERO traditional advertising?

David Book
Does anyone know of any dealers that have cancelled traditional advertising budgets entirely and moved 100% online with their marketing money? If you know of a super-gutsy dealer that has done this, post a link so we can all see the "anchor" website. This would be very courageous, IMHO, but I'm thinking there must be a dealer that has done this. Just don't know who. David Book

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