Certified Pre-Owned

Amber Higgs
What are the positives and Negatives of starting CPO? We currently do not have CPO's here at our store. I was wondering if there was a major benefit we were missing here. Or are we actually dodging a financial black hole that other dealers stumble into? ( Kia )
Lauren Moses
Amber, I know that with our (GM) certified units it's always a good selling point. They get the maintenance package, an extended bumper to bumper warranty, the chance to bring it back within a certain time and mileage, and so much more. It also opens you up for some special rates with certain lenders that they wont do on all used. Those aren't all the time but sometimes it does help if it's a customer that's on the verge. I don't know how everyone elses work, and is it to the point that we certify every vehicle we can? No. We have to keep a minimum of 3 vehicles certified. And it does cost money, but not a ton and usually we can include it in the selling price and not lose money because our used rep is great at building the value into the program so customers are happy with a little higher price tag because it's certified and they feel like they are getting a better vehicle. Best I can say is to check into Kia's program and check with other Kia dealers. Also check your local competition and watch their certified units. See how long they stay on the lot and on line, prices, etc. It never hurts to look around and ask questions.
mark rask

I cant think of a downside to cpo's. It is a great selling point and a very searched for item

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