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You have the opportunity to increase your sales conversion using web leads. It can be hard to connect with consumers via email, so you will want to consider using a streamlined follow up tactic. When you receive a web lead, you may want to call immediately, but you should also send an email that contains the following:
· Confirmation of the inquiry being received by the dealership
· Consumer’s name
· Year/Make/Model of interest
· Contact information for the dealership
· When the consumer can anticipate hearing from you regarding the vehicle of interest
To help with the initial follow up contact, develop email templates that you can use to deal with your inbound inquiries - contact us for some that dealers in the Automotive Digital Marketing Professional Community said have benefited them.