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Recently I just signed on to an Auto Group as the Director Of Marketing. As I begin mapping out the structure - process and marketing initiatives for my upcoming year, I have realized very quickly 6 out of 6 dealerships have a common situation.
Hundreds of unique web visits/per day and only one VERY BUSY Director Of Marketing!
0 - 5 physical showroom visits/per day and 10 sales consultants with NOTHING TO DO...
I am very excited to take on the task of developing structure and process within the dealership to withstand the changing behavior of shoppers today. Being excited does not mean it will be easy.
Does anyone have insight as to how they tackled this transition?