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Exclusive Blog Posts

Automotive Group Steps Into The Future With Virtual Reality

Automotive Group Steps Into The Future With Virtual Reality

Shawn long's goal is not to replace old-school car dealerships with virtual reality, but to give dealerships the ability to compete in the same space as Re…

Video: What Are Your Best Tips For Car Shoppers

Video: What Are Your Best Tips For Car Shoppers

They range from the practical (make sure you test drive the car) to the silly (make sure you like the car) to the urban legend (make sure you buy the c…

Texting for Business Landlines - Wait, you can text landlines?

Texting for Business Landlines - Wait, you can text landlines?

I understand that there are many texting platforms but not all texting is created equal. Often dealerships have found trouble with providing one number to …

Tech-Pocalypse Now!

Tech-Pocalypse Now!

There’s a shortage of technicians most dealerships are experiencing, and the drought has no end in sight. Unwittingly, well-trained technicians n…

Making the Sale by Communicating with Your Customers

Making the Sale by Communicating with Your Customers

You may see and talk to dozens of customers on any given day and while most of them are at your dealership to purchase a car (some may just be browsing), o…

The Digital Ecosystem - Full Circle Marketing

04d0339350ea052ecf69d4bd8d5925cf.jpg?t=1The Digital Ecosystem 

Over the last 5 years I have concentrated on a mix of essential dealership initiatives. Over time, dropping specific aspects and re-evaluating, finally I came up with a cycle I like to call the “Digital Eco System”. 

The Digital Eco System if deployed correctly, with a focused, aggressive plan should make up for the loss of walk in traffic we are all missing these days. It wouldn't be a suprise to see a 30% increase in retail sales growth! 

Website: Looking for perfection here!

  • Mobile strategy is a must! Adaptive/Responsive
  • Content game plan. Be the EXPERT! People are begging for good information.
  • All the basics… Good-looking “Staff Page”, updated specials, simple layout, etc. There is a ton of info about “Perfecting Your Website” all over the web.
  • Even more important is the next point…

Merchandising: The sun, water and earth of the ecosystem!

  • This IS your website, the reason you are in business…Wait… are those stock photos? Would you put cardboard cut outs of your new cars in the showroom? ‘Nuff said!
  • 30 – 45 pictures, 200-word story, walk around video…
  • It is ESSENTIAL that your VDP is better than your competitor if you want a chance!

SEM: Search Engine Marketing. All facets.

  • Facebook Advertising! It’s great. Get on board.
  • AdWords – Dynamically pulled from your DMS
  • Search, Display, Retargeting, Pre Roll.
  • This is the lowest hanging fruit. It’s not cheap but it works and is imperative for a healthy Eco System.

Reputation Management: Advocates will drive business to your front door!

  • Dealer Rater, Yelp, Google Reviews, Facebook Reviews, the list goes on!
  • Pick a few and dive in…HARD. This needs a process, and some TLC.
  • People judge your entire brand by your reviews.

CRM/Lead Management: Forget everything else if you don’t get this down first.

  • 90 – 120 day follow up.
  • Dedicated/devoted E-Lead reps (Or Sales Staff that care…)
  • Video follow up.
  • VDP – PDF Brochure

Budget/Calendar: Stay on track and optimize the budget to SAVE money and deliver better results!

  • Detailed budget
  • Media Calendar
  • Follow closely

These 6 ecosystem elements are key components I believe are important to deliver a full circle, digitally concentrated plan. Execute with focus and don’t leave any ingredients out! 

What components do you think im missing? Anything you wouldn't have in your ecosystem?

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