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Getting your staff to WANT to work for your business long term is the holy grail for every dealership. There is a key difference between want to be a part of your store, and feel like your store happens to be the best option. You can make this happen for your staff.
Every day I speak to employees that not only perform their job, but have become ambassdors for the business. The key ingredient to corporate structure is culture, and the way we express culture to our leadership, staff, and clients is through a clear mission statement.
A mission statement is the banner in front of the marching army, a symbol of the future vision and values that we work together for as a group. Before you can ask your staff to commit to your dealership, ask yourself have I given them anything to commit to?
Here are some guidelines for creating the mission statement you can put forward for your store:
1) Keep it short and concise. Stay on a very specific point. You cannot be all things to all people.
2) Use brainstorming sessions with your entire staff to get a list of keywords that they feel are important to them. Use these basic words as a framework to build the statement. The more of our staff that is involved in the process of building the mission statement the greater the buy-in down the road.
3) Consider the three perspectives on your statement. Can executive management lead this way; can the staff treat everyone they meet this way; will clients identify with my business in an environment built this way? So, something like "The cheapest cars in town" is a poor mission statement. Would you as an employee want to identify with that? Can a leader use cheapest as his/her guiding principal?
4) When you decide on a mission statement proudly place it everywhere. A banner in the showroom and service, every desk, on your cards, in your ads, on your website, etc... Statements of culture need to be everywhere, because you want every employee and manager to be accountable to it everywhere.
These are just some basic guidelines to get you started creating your own culture banner. Feel free to contact me if you need help with how to conduct a meeting to get the ideas together, or if you already have a bunch of ideas and just need a fresh perspective on putting all this into a statement I am happy to help.
Have a prosperous day :-)