Many dealers have discovered that static lead forms and calls-to-action aren’t working to meet their needs anymore. LEARN MORE
Ever wish your employees cared the way you do about your dealership? They had the willingness to work to master their craft; ambition to stay those few extra minutes to get the job done; have enough pride in the business to become evangelists in the community?
Quarterly business meetings are the pathway to having the staff engaged in a way you never have. By sharing leadership level information you give your employees the ability to buy in to the course of your dealership.
Here is a small example:
A service manager calls all his technicians together and lets them know he has to take away their day off next week because we have another one of “those mailers”. Staff grumbles, gets blue flu, and performs poorly. Even worse they have to go home and explain to their spouse how any plans they had next week are cancelled because the store did another one of “those mailers”.
Another dealership is having the same mail sale and makes it part of their quarterly meeting. Well in advance they proudly let the entire dealership know they going to spend thousands of dollars to motivate clients in the week of -------, because they care about the technicians having work and being able to feed their families. Technicians plan accordingly for the time, and get their family on board, explaining how this is going to add a boost to their paycheck.
Which of these mail sale events is going to be the most successful? A little bit of engagement and communication goes a long way to getting motivated employees.
Quarterly meetings can be as short as 45 minutes, and only need to involve your department. They should cover; how the dealership is going to help generate traffic; topics that made an impact on the business from the daily 20 minute meetings; team members that either made significant improvement or achieved a level of excellence; the employees role in and the state of the overall mission statement for the business.
Now relate your willingness to financially invest in advertising to the hard work the staff has put in to perfecting the “Reservation” and “Active Delivery”, as an example, have resulted in higher hours per repair order.
In the meeting reference the times over the quarter that these two topics were worked on in the Daily 20 Minute Meetings, and the people that are superstars in this process.
As a reward the dealership is going to invest in an advertising campaign to increase foot traffic, since we are so confident you can make full use of our investment. We forecast that this will increase sales by 10% and give everyone a large financial opportunity!