| Tuesday,
October 13, 2009 |
| 9:00 AM |
On-Site
Registration Open |
| 12:00 PM |
Luncheon |
| 1:00 PM |
Current Web Statistics:
What Are Your Customers Doing Online? New and comprehensive data
clearly illustrating how the automotive Internet shopper becomes a buyer…
or doesn't.
- Skip Streets, Compete |
| |
New Media Transitions:
Lessons Learned -- Developing a clear marketing strategy and partnering
with suppliers of profit generating systems
- Dennis Galbraith, RevenueGuru.com |
| |
Media Spend: Efficiently
Reaching Today's Buyers -- Triple your results by understanding
how the media environment has changed and will continue to change
- Will Travis, Dentsu America |
| |
Technology Showcase:
You Heard It Here First! - Five-minute presentations of new
products and services you don't want to miss:
Piracy Prevention – Richard Winch, eXtéres Corporation
Chat Integration – Todd Smith, ActivEngage
Targeting Data – David Armitage, Blue Kai
Social Marketing – Ralph Paglia, ADP
Pump Up Service – Reuben Muinos, DealerSocket
Online Negotiations – Todd Matthews, Wide Storm
Don't Pay for Search – Mike DeCecco, Dealer.com
Mobile Marketing – Al Babbington, OneCommand
|
| 3:30 PM |
Break |
| 4:00 PM |
Breakouts |
| |
Evolving
from an Internet Presence to an Internet Business
- Don Crawford, eBay |
Search Marketing
Panel
- JD Rucker, Hasai
- Paul Rushing
- Brian Pasch |
| |
Roundtables,
Session I
|
| |
Chat Integration |
Piracy Prevention |
| |
Targeting Data |
Media Spend |
| |
Statistics Data |
Internet Presence to Internet Business |
|
Complete Dealership Integration |
|
| |
Roundtables,
Session II |
| |
Pump Up Service |
Post Click Marketing |
| |
Social Marketing |
Reputation Management |
| |
Don't Pay for Search |
Reducing Dealership Ad Spend & Increasing Business |
| |
Online Negotiations |
|
| 5:30pm |
Networking Reception at "Wasted Space Club" in Hard Rock |
Wednesday,
October 14, 2009 |
| 7:30 AM |
Breakfast |
| 8:15 AM |
Service Marketing: New
Solutions for New Challenges - Learn how you can win the service
customer battle profitably by using new marketing techniques
- Kevin Root, DriverSide and Lonnie Miller, R.L. Polk & Co. |
| |
Social Media: Where it
Works in Business and Does it Fit in Automotive? Understand what
it takes for your business to succeed in the world of social with proven
strategies for creating social programs and prescriptive steps for getting
started
- Aaron Strout, Powered |
| |
The new economic model
for dealership advertising -- With consumers creating millions of
uniquely targeted content pages daily, how has the economic model of
dealership advertising been affected?
- Jared Hamilton, DrivingSales.com |
| 9:45 AM |
Break |
| 10:00 AM |
Breakouts |
| |
Secret Metrics Revealed
- Joe Orr, Hannah Honda"
- Joe Orr, Hannah Honda |
Throw Out
Your Internet Department!
- Howard Polirer, AutoTrader.com
- Rafi Hamid, vAuto |
| |
Roundtables,
Session III |
| |
Service Marketing |
Social Media |
| |
Metrics Measurement Including Google Analytics |
Throw Out Your Internet Department! |
| |
History Report Intelligence |
DMS Integration |
| |
Mobile Marketing |
|
| 11:30 AM |
Trust Agent:
How trust moves online and how it impacts the automotive buyer and the
business overall.
- Chris Brogan, New Marketing Labs |
| 12:30 PM |
Bloggers'
Lunch |
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