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Pros: Tough to find one.
Cons: If your store is one that typically uses giveaway items as a way to drive traffic, regardless of the quality, this could work for your store. However, this is no different than a saturation mailer giving away some cheap gift. This is the more advanced version of that. Customer support is lacking.
Pros: I was always a little suspicious of trying Hook out, but after having it for the last few years, I wouldn't turn back. We have a 60%+ close rate when the customer shows. It gives them a reason to hit your showroom and make you one of the 2 dealers that they may be shopping. Well worth the money.
Cons: None. They are always improving.
Pros: Great product and support. They also provide some great reports.
Pros: It does bring people in the door.
Cons: They didn't ever tell us the switched how they were giving out the gift cards, and in turn we had many upset customers who ultimately gave us bad reviews.
Pros: A simple yet effective tool for dealer websites that allow a greater volume of Internet Leads through website visits. Let's face it - every consumer hits the dealer's website, and some come walking in or calling in, but with this tool even more come emailing in and the show up as a visit
Pros: Great way to find customers who are looking to purchase in the near future. Easy way to set appointments without sending out price quotes, and makes it much easier to hold gross. Customers are more excited to get a $25 or $50 gift card than save several thousand on a car. Even customers who can't buy walk away with a positive experience because you are still giving them something.
Cons: The only problem I've had is with coding on website, but they fixed it promptly as soon as they were aware of the problem. Otherwise they have been great.
Pros: great concept
Cons: very new tech, needs some time to unfold. Regardless it rocks.
Pros: engages the low-funnel customers
Cons: the floor traffic process and lack of training can inhibit the success of this program (or any program for that matter)
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